Our Challenge: Nescafe asked if we could create a Facebook centric campaign that inspired young consumers to get out and really connect with others this summer. But summer in Vietnam is the wet season for most, so people don't tend to venture out much.
Our Insight: Young Vietnamese, just like other youth in the world love to be the first to do something, so they can be the one to show their friends first. (Social Currency)
Our Solution: lets disrupt this "Say Home Summer' thinking and challenge our youth to get out and find new ways to experience summer with their friends.
The Idea: Nescafe - "Take Me Away" This Summer Campaign.
Connecting where our brand and consumers lives meet: Making the most of Social and what our consumer love, music we created a Music Video and lyrics around how many ways can you "Take your friend ways" this summer and then let them share their new summer discoveries to show off and inspire others.
Results: With over 5 million views on the Music video over 3 channels driving back to Facebook, over 4 million interactions on posts and 400+ personal images spared young Vietnamese really did get "Taken away this summer" and connect with Nescafe.
Channels: Social Media, Web Content, Music
